Directed by: Jamie Rafn
Written by: Justin Moore
Produced by: Ruben Mercadel, Stephen Plesniak
Running Time: 6:26 minutes
Johnnie Walker is a brand of Scotch whisky now owned by Diageo that originated in the Scottish town of Kilmarnock, East Ayrshire. This commercial "The Man Who Walked Around the World" was made as a short film featuring Robert Carlyle walking the hills of Loch Doyne in Scotland recounting, in full detail, the story of how the Scottish farmer turned his product into the world famous brand it is today.
Other than the great story, it was filmed in one continuous shot and the director Jamie Rafn, decided to create the longest tracking shot in advertising history. The film was deliberately constructed to make it impossible to hide any invisible cuts.
It took Robert 40 tries to finally get it right. As the light failed on the second day of shooting, with only 1½ useable takes in the can, the incredible Robert nailed it on his 40th and last attempt. They filmed it in July 2008 in the are of Loch Doyne, Perthshire, Scotland and it was released the next summer.
Robert was praised for his performance in this short film and it really shows off the acting chops that Robert possesses as he delivers the 5 minute+ bit while interacting with various props along the way.
Director Jamie Rafn on Robert:
"What made you choose Carlyle in the first place and how did he meet/exceed your expectations?
I literally cannot overstate how brilliant I think Robert is. He was the natural choice for the role. In terms of expectations I think I only had the ones anyone would have had about Robert. He's our DeNiro. He's a legend and it did worry me slightly that he might not take the project seriously and might be difficult to direct. Nothing could have been further from the truth. He was incredibly easygoing, charming as hell and incredibly professional. It was really interesting actually. I often wondered what it is that made someone like him as successful as he is.
There are of course all the things you'd expect - like the talent etc. But the thing that really struck me was just how hardworking he was. The pressure he put on himself to get it right was amazing. The take we ended up using was the last one of the last day -- take 40 at 8 p.m. By the time we finished that take there was this collective euphoria in video city. The light was gone, everyone was shattered and desperate to get to the pub. Robert sidles up to me and asks me if I wanted him to go again." (source)